Our Story

It Started With A Fishing Trip.

The Fishing Collective didn’t begin with a business plan. A close mate lost his old man suddenly. Too young. Too soon. When his birthday came around, he pulled the boys together and headed north to D’Urville Island.

No noise. No pretence. Just salt air, a few cold beers, and the kind of quiet that makes you talk…

A tradition was born

One trip became another. Then another. Years later, the crew has grown from old mates, new mates, brothers-in-law, dads and mates of mates. People from around the country, and a few who jump across the ditch when they can.

Different lives. Different backgrounds. Different budgets. But the same pull towards the water. There’s always been one rule, spoken or not

If you love the water and you’re a good human, you’re in

The fishing is
only part of it

Yeah, we fish hard. There’s a trophy and it gets competitive — the kind of competitive that makes you laugh, argue and claim the one that got away was “definitely bigger”. But the real point has never been just the fish.

The Missions

Early starts, long runs, rough weather and getting everyone there in the first place.

The Chaos

Kingfish lost to sharks, mates falling off docks, phones overboard and dinners getting later every night.

The Reset

Cold beers, long nights around the fire, proper check-ins and the conversations you don’t realise you need.

Then came the gear

The first designs weren’t made to start a clothing brand. They were made for us. A few tees and hats for the boys. Something that actually felt like our trip.

Something you’d wear and instantly be back there — the salt, the laughs and the mission. The reaction caught us off guard. People outside the crew wanted them too. That’s when it clicked.

THIS WASN’T JUST OUR STORY.

Welcome to the Collective

The Fishing Collective was properly developed as a brand in New Zealand in 2025, inspired by the trips and traditions that came before it. We’re starting small. Limited runs. Quality gear. Original designs. And a brand that grows naturally rather than trying to be something it isn’t.

If you’re into fishing, mates, boats, missions and spending far too much money just to stand in the ocean holding a rod, you’ll probably fit right in.

SHOP THE COLLECTION

Every Crew Has Their Stories.

The Fishing Collective is for anyone whose best memories seem to involve water, boats and mates.

You don’t need the flashest boat. You don’t have to catch the biggest fish. And you definitely don’t need to know what you’re doing all of the time.

It’s about getting out there. Taking the trip. Making the effort. And having stories worth telling when you get home.

That’s the collective.

Join the Collective

New drops, limited runs, fishing stories and the occasional bit of nonsense.